Email Newsletter Marketing


There's something amazing about reaching out to a listening audience. More than 88 percent of online consumers have made a purchase as a result of receiving permission based email. That's the power of internet marketing for you.

Successful email and newsletter marketing delivers exactly what current customers and customers-in-waiting are looking for. Customers who don't need to go looking don't go looking elsewhere.

FOOTPRINT is in the business of creating catchy and permission based email marketing campaigns. We've brought an excellent return on investment to a broad range of clients.

What do we do?

We'll handle the whole job, from concept to tracking, including:

* Overall creative theme and conceptualisation
* Email and newsletter design, including logos and mastheads
* HTML and text template development
* Functionality integration, polls, send to a friend, search and personalisation
* Finished copy
* Contact collection audits and subscription function optimisation
* Scheduling for target demographics
* Effective tracking and real time reporting through online interfaces
* Database cleansing and management including subscribes, unsubscribes, physical and automated response management
* Transmission