Let me get this strait. At&t sold their wireless business to Cingular and then purchased it back after the company created the strong brand Cingular. To explain this to the masses the clever marketing team at At&t came up with. "Cingular is now the new At&t". What does that even mean?? Anyone? It doesn't even make sense. Its sounds like a riddle that doesn't have an answer. I can understanding At&t wanting to promote the fact they now own the brand Cingular but why don't they say, "Cingular... Now part of the At&t Family of successful companies.